How to Use AI in Marketing: From Design to Content Planning

Introduction: AI as a New Tool for Marketers

Artificial intelligence (AI) is no longer just a topic for tech conferences. Over the past two years, it has become an inseparable part of marketing — from visual creation and copywriting to strategic campaign planning. For marketers and brands, AI represents not only a way to save time but also a source of new creative inspiration and more precise targeting.

In 2025, AI has become a standard feature of most marketing tools — from Meta Ads and Google to Canva. It’s no longer an add-on; it’s a core part of how modern marketing works — helping brands create more effective and data-driven campaigns.

At Alesa.sk, we’ve experienced this shift firsthand. We see how AI is transforming the way we work with content, visuals, and data. In this article, we’ll show you exactly how — and highlight the key areas where it makes sense to use AI smartly, efficiently, and with added value for your brand.

1. AI in Design: A Creative Partner, Not a Competitor

Graphic design is one of the areas most transformed by AI. Tools like Canva Magic Studio, Adobe Firefly 3, Midjourney, Leonardo AI, and Sora can now generate visuals that used to take hours — in just seconds. It’s like having a superfast digital assistant ready to help at any moment.

AI can:

• Create a visual concept based on a text prompt,

• Edit existing photos (e.g., remove backgrounds or change styles),

• Automatically adjust formats for different platforms (perfect for social media),

• Suggest color palettes and typography that match a brand’s identity.

  
  

Pro tip: AI isn’t a replacement for a designer. It’s a tool that saves time on repetitive tasks and sparks creative ideas. Final quality still depends on a human eye — and the unique feeling for a brand’s aesthetic.

2. AI in Copywriting: Speed, but Also Strategy

Text creation is another field where AI is making a huge impact. Platforms like ChatGPT, Gemini, Jasper AI, Claude 3, and Notion AI can generate blogs, product descriptions, social media posts, or ad headlines in minutes.

While ChatGPT and Jasper focus on creative text generation, Gemini (Google AI) offers a major advantage: it integrates directly with tools like Google Docs, YouTube, and Ads. That means it can write, analyze search trends, recommend keywords, and suggest SEO optimizations.

Meanwhile, Perplexity AI is excellent for research — it verifies sources, gathers up-to-date data, and ensures factual accuracy in marketing or PR content.

AI can help with:

• Structuring articles and brainstorming new topics (no more writer’s block),

• Optimizing content for SEO,

• Rewriting text for different audiences (formal vs. informal tone),

• Creating A/B tested text variations,

• And with Gemini, analyzing search trends directly within Google’s ecosystem.

  
  

Still, it’s essential to maintain a human tone and authenticity. AI can assist with text creation, but strategy, emotion, and creative insight will always stay in the hands of a marketer.

3. AI in Content Planning: Efficiency and Trend Prediction

AI today can do much more than just create content — it can analyze data and predict audience behavior. Marketing teams increasingly use it to plan campaigns, measure engagement, and determine the best times to post. It’s all about data-driven decision-making.

Some of the most popular tools include HubSpot AI, Hootsuite Insights, and Later AI, which help marketers:

• Predict post performance (what might go viral?),

• Suggest the best time to publish (when your audience is most active),

• Analyze sentiment in comments and interactions,

• Recommend trending topics within your industry.

  
  

Modern tools like Notion AI Calendar or ClickUp Brain even generate editorial calendars, suggest publication dates, and align content across teams.

AI enables strategic decision-making based on data, not intuition — and that’s the real power of AI in marketing.

4. AI in Event Marketing: Personalization and Performance Measurement

For agencies specializing in event marketing, AI brings new opportunities for personalization and deeper insights. It helps create targeted invitations, customize content for different attendee types, and analyze data from surveys or on-site interactions in real time.

AI in event marketing can:

• Suggest event schedules based on participant preferences,

• Automatically evaluate feedback and sentiment,

• Analyze which activities generated the highest engagement,

• Recommend improvements for future events,

• And with tools like ChatGPT-4o and Synthesia, even create interactive assistants or personalized video invitations.

  
  

This allows agencies to organize more efficient, engaging, and measurable events that connect seamlessly with online brand communication.

Conclusion: AI as a Tool, Not a Goal

Artificial intelligence is becoming an essential part of modern marketing — but the key is knowing how to use it wisely. It’s not meant to replace marketers but to empower them.

Its greatest value lies in combining creativity, strategy, and data. Used thoughtfully, AI saves time, increases precision, and opens up new creative possibilities. And that’s what marketing is all about — connecting technology with human creativity to achieve meaningful results.

Want to learn how to integrate AI effectively into your marketing strategy?

Get in touch with the Alesa.sk team — we’ll help you turn technology into a creative advantage for your brand.